Manindar Buttar
Project type
Brand Identity , Logo Design
Date
April (2023)
A Punjab-based singer-songwriter who found fame in India’s pop scene by mixing modern electronic, hip-hop and traditional Punjabi instrumentation and vocals. Buttar’s song ‘Sakhiyan’ was a huge hit with 589M+ views on YouTube.
Buttar’s song ‘Sakhiyan’ was a huge hit with 589M+ views on YouTube. Being a huge fan of animals and a dog parent, Buttar wanted a Logo that inculcated his two dogs - Jugni and Laddo. On the other hand, he desired to include some design elements to convey his love for music.
We came up with a smart and elegant solution for Buttar. We created a concept representing his two dogs and incorporated a mic and the letter ‘M’ that illustrated his love for animals and music alongside his initials. The Logo conveyed every bit of the message he wanted along with his initials - a win-win situation for everyone. He loved the idea and we finalised the design with Brandeis Blue as the primary colour for brand identity.
The Logo conveyed every bit of the message he wanted along with his initials - a win-win situation for everyone. He loved the idea and we finalised the design with Brandeis Blue as the primary colour for brand identity.
