Skip links

House of X

Project type

Brand Identity , Logo Design


January (2023)

A one-stop solution for creators and celebrities to create and empower best-in-class brands of the future. They are on a mission to build a house of brands that cater to the future generation, i.e. GenZ.

Raj wanted to create a brand identity that empowers, inspires and appeals to GenZ. And, at the same time, grabs the attention of the best content creators and celebrities to collaborate with them.

We created a set of sketches for the Logo and suggested Malachite as the primary colour due to its brightness and vibrancy that appeals to GenZ.

An eye-catching Logo was born that struck everyone’s mind. Adding a sans serif montserrat typeface made the overall design language minimalistic yet vibrant.