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Head Lightt

Project type

Brand Identity , Logo Design


March (2023)

Head Light is a sub-brand of Neon Attack introduced specifically for headbands made with neon lights. Neon Attack is a pioneer in the neon lights Industry and the first to introduce neon lights in India. They make customised high-quality LED neon signs to brighten up the aesthetics.

They wanted to communicate about the hero product (headband) with the Logo itself. They wanted to have clear communication about the product with their target audience. We came up with a few funky designs that have brand resemblance with the actual product that wraps around the head in a curved shape. Hence, our main objective was to use a curvy design format to showcase the head and funky fonts to create the desired outcome.

A bright Logo stood finalised with the curve incorporated in the word ‘Head’. On the other hand, a symbol of ‘bolt’ was instilled in the letter ‘G’ to resemble ‘neon lights’ which is the USP of the product.