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Project type

Brand Identity , Logo Design


December (2022)

Authentic Bubble Tea from Taiwan and traditional bingsu (shaved ice cream from Korea) specially crafted to serve Indian taste buds. “HighCha” stands for high on quality, high on hygiene, high on standards and high on taste.

Just like their hero product ‘Bubble Tea’, they wanted to portray a bubbly, quirky and fun brand to the audience. They wanted to put forward the essence of bubble tea using the brand identity itself.

Given a free hand, we used different strategies to sketch down Logos including wordmark, lettermark, mascot and combination mark. A quirky and fun-looking mascot of bubble tea glass was born. The wink portrays the fun-loving gesture and bubbles define the hero product.

Along with the brand’s name in English, we incorporated a Mandarin version of it on the top of the Logo. 高茶 literally means ‘High Tea’ in Mandarin and induces a feeling of being a widely spread global brand.